1 · Context
- Problem
- The old iOS and Android apps fell behind the redesigned iMeteo.sk website.
- What we built
- One Flutter app with forecasts, radar, weather warnings, widgets and news.
- Outcome
- One experience across web and mobile.
- Flutter
- iOS
- Android
iMeteo: in-app ads and consent-or-pay for Slovakia's largest weather site
A Flutter app for iOS and Android with Prebid-driven ads and an ad-free subscription, built for MediaAd.
- Client
- MediaAd (for iMeteo.sk)
- Market
- Slovakia
- Our role
- Analysis, development, ad integration
- Timeline
- 1 + 3 + 1 months
- 1 month
- ad stack integration
- 2
- demand sources via Prebid
- 1
- codebase, iOS + Android
- 10,000+
- Google Play downloads
2 · Prebid in a Flutter app
- Problem
- The app had to earn from programmatic demand, not a single ad network.
- What we built
- A Prebid auction connecting Google Ads and Adform, with ads rendered through Google Mobile Ads (AdMob), including native ad formats.
- Outcome
- Two demand sources compete for every ad slot.
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- Prebid
- Google Mobile Ads
- Adform
3 · Consent-or-pay
- Problem
- Users must be able to refuse ads without losing the app.
- What we built
- Consent-or-pay: accept ads, or subscribe in-app for an ad-free experience, widgets and the lightning detector.
- Outcome
- Ad revenue and subscription revenue from one app.
- In-app purchase
- Consent
4 · Native platform realities
- Problem
- Widgets and persistent notifications behaved differently on iOS than expected, and a key library was native-only.
- What we built
- Platform-specific handling, a replacement library, and missing design states addressed during analysis.
- Outcome
- Consistent behaviour on both platforms.
- Home widgets
- Firebase
- Sentry
5 · Delivery
- Problem
- Analysis, build and ad integration had to fit into one predictable timeline.
- What we built
- 1 month analysis, 3 months build, 1 month ad integration.
- Outcome
- Live on Google Play and the App Store.
- Flutter
- BLoC
- Dio
MediaAd says
“Think Easy won us over with their thoroughness right from the initial analysis… Where something was missing in our materials, they understood the intent of the design and worked out a solution so the app works the same on iOS and Android.”
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