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Operations & takeover

Keep your ad stack running without hiring for it.

We take over custom ad servers, Prebid setups and ad platforms, stabilise them and run them in the cloud, with DevOps, scaling and cost control included. Alongside your team or instead of it.

Example monitoring dashboard with sample data: requests per minute peaking near 100k with ECS tasks scaling along, bid response time under 100 ms at p95, and events such as automatic scale-out and scale-in and a frozen instance replaced automatically.
Example monitoring dashboard (sample data).

Sound familiar?

When teams call us

  • The vendor or team is gone

    The stack still generates revenue, but nobody can maintain or change it.

  • Nobody understands it

    No docs, no tests, one person who knew.

  • Infrastructure costs keep climbing

    The cloud bill grows faster than ad revenue.

  • It doesn't hold under load

    Every traffic peak is an incident.

Process

How a takeover works

  1. Assess

    The audit.

  2. Stabilise

    Fix what breaks revenue first.

  3. Document

    So it's never orphaned again.

  4. Operate

    Monthly retainer.

Retainer

What operations include

  • Cloud infrastructure and DevOps
  • Scaling for traffic peaks
  • Monitoring and alerting
  • Incident response within 2 hours on working days
  • Releases and small changes
  • Prebid and bidder updates
  • Infrastructure cost control
  • Monthly report: uptime, incidents, latency, cost, releases
  • Anomaly tracking
  • Bot filtering
  • Prebid adapter maintenance across releases

Two ways to work

  • A

    Extend your team

    We join your on-call rotation and help manage releases.

  • B

    Run the whole stack

    We manage it end to end.

Proof

4+ years in production. Frozen instances are detected and replaced automatically.

  • Engerio · Chapter 11

    Operations

    Monitoring, releases and incident response, run by the team that wrote the code.

    Read the chapter →
  • Engerio · Chapter 7

    Scale & cost

    AWS across multiple availability zones, at 100k requests per minute at peak.

    Read the chapter →
  • Engerio · Autoscaling

    Cost follows traffic

    Autoscaling scales the infrastructure down at night and up for peaks.

    Read the chapter →
  • Engerio · Serving path

    1 s → ~100 ms

    Response time after we took over and re-architected Engerio's serving path.

    Read the chapter →

FAQ

Before you hand it over

How is operations priced?

A fixed monthly retainer, quoted after the audit. 1-month minimum, then month to month.

What if there's no documentation?

We start with the audit and write the documentation as part of the takeover, so the stack is never orphaned again.

Is there a minimum term?

1 month for a takeover, then month to month.

Which technologies do you take over?

Prebid.js setups, Prebid-compatible bid servers, custom ad servers, AWS-based ad infrastructure and the integrations around them. For anything else, the audit tells both of us whether we're the right team.

Do you maintain Prebid adapters?

Yes. We maintain Engerio's own Prebid.js bidder adapter. Prebid releases regularly change adapter APIs and requirements; we keep adapters compliant and tested, release after release.

Talk to an engineer

Tell us what's going on with your ad stack. We reply within 24 hours.